The Michelin Allgrip (1958)

Booklet1958Innovation and Technology
Written By Zara Picken

Year: 1958

Format: Booklet

Illustrator: Uncredited

Client: Michelin

Details: This 1958 booklet promotes Michelin’s Allgrip tyres. The unsigned artwork features the Michelin Man (known as Bibendum, the Latin word meaning "to drink"), first introduced in 1898 as one of the world’s earliest company mascots.

Zara Picken
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