Mr Featherwate says ‘Correct Handling Eases Effort’ - RoSPA (c.1959)

Beermat1950sPublic Information
Written By Zara Picken

Year: Undated (likely c.1959)

Format: Beermat

Illustrator: Uncredited

Client: RoSPA

Details: This beer mat was produced by RoSPA (The Royal Society for the Prevention of Accidents) to raise awareness of correct handling of heavy objects. The character Mr. Featherwate was introduced in 1959 - he was drawn as a fragile feather character to emphasise that using safe lifting techniques prevents back injuries, rather than strength. The artist is uncredited.

Zara Picken
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Bassett’s Liquorice Allsorts (c.1960s)
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Kaiser’s Kaffee (c.1960s)