Sutando Aka Noren (c.1950s)

Matchbox label1950sLeisure
Written By Zara Picken

Year: Undated (likely c.1950s)

Format: Matchbox label

Illustrator: Uncredited (based on an illustration by Raymond Savignac 1907-2002)

Client: Sutando Aka Noren

Details: This Japanese matchbox label advertises a bar called Sutando Aka Noren (Stand Red Curtain). The text translates as "Sake is the best. Prices are the lowest. Sutando Aka Noren."

The artist is uncredited. However, the central figure is closely based on an illustration created around 1950 by the French poster artist Raymond Savignac (1907-2002) for his Pils Ale poster.

Zara Picken
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